GiftGaff is simple: Add the new Macbook Air to your “Wishful Techie” wishlist, snoop on Jordie’s wishlist to see what not to wear, then raise your hand to buy Rosa the book she placed on her wishlist without her finding out who the present is from ahead of time. No repeat presents. No stupid presents. No embarrassment because you didn’t even snoop on your relatives’ Facebook pages to see what they might like before going shopping. Just great gifts, organized. Launched in 1997, after founder Erica Coffin’s grandmother received 7 copies of the same best seller for Christmas, Giftgaff.com not only tracks who has purchased gifts for whom, preventing duplicate giving, but also keeps purchased gifts a secret from the recipient, preserving the surprise. You can also create multiple wishlists with different audiences, so in addition to their own holiday or birthday wishlist, moms can create Christmas and birthday lists for babies, or for any other occasion – weddings, retirement parties, or even office Secret Santas. A pun on the Scottish word giff-gaff meaning “mutual giving, receiving”, GiftGaff.com is the first gifting tool to encourage users to create their own private wishlist communities, so that only the friends and family you choose share your wishlist(s). Because you know and trust the source, family and friends can to suggest gifts for each other. Check out GiftGaff (it’s Free) and let us know if you like it as well!
